8 active stores · Guatemala

works for you.

A convenience store chain that combines the best of multiple industries to deliver the best experience in the region.

Discover the concept
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What is B3

We're the convenience store chain that combines the best of multiple industries.

01

Restaurant-grade service

In Latin America, restaurants know how to take care of their guests. We bring that same warmth to the moment you grab a Coke and a Tortrix.

02

AI-powered operations at the core

We automate everything that can be automated. Fewer people running invisible work, more people taking real care of the customer.

03

Variety for every budget

From the Q2 single-serve to family-size. We blend the assortment of a corner store with the order of a formal chain.

04

Adaptable format

25m² spaces or 200m² spaces. Corners, plazas, food courts, gas stations. Every B3 is designed to fit its space.

our slogan
works for you.
Where we are headed

The 24-year vision.

We start today with 8 stores. By 2034 we aim for 100. In 2040 we cross into Central America. By 2050: more than 5,000 stores operating across the region.

2026 — 2028
Three-year plan
0
stores
Guatemala

Closing the current expansion plan. Model replicated across strategic zones of the capital.

2028 — 2031
Densification
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stores
Guatemala

Full coverage of the capital and launch into secondary cities.

2031 — 2034
Triple digits
0
stores
Guatemala

B3 as the country's dominant convenience store chain.

2034 — 2040
Regional leap
CA
operations begin
Central America

First country outside Guatemala. The model crosses borders.

2050
The vision
+ 0
stores across the region
All of Central America and beyond

B3 as the continental benchmark for convenience stores.

Where we are

8 stores operating today.

Eight locations, eight openings, eight stories. Each one designed to fit its area. Testing the model before scaling to 35.

8 stores